1. Make sure the content on your website reflects your brand and the text messages you intend to send.
   • Your website should include an "About Us" page and a "Contact Us" page.
   • For example, if your brand name is ABC Physicians, the content on your website should reflect that of a medical practice.
   • The text messages you send will need to be about appointment reminders and other medical content.
2. Your website MUST include an opt-in checkbox on any form or ANYWHERE a mobile number is collected.
   • Anyplace on your website that requests a phone number MUST have a check box on the webform itself, allowing clients to opt-in to receiving text messages from you. Your opt-in message must include the following details:
     • CONSENT to receive texts
     • BRAND NAME
     • USE-CASE MESSAGES being sent
       • Important Note: Before drafting your Opt-in Message, you will need to consider the Use-Case for the messages you will be sending. Click HERE to see your Use-Case options.
       • The opt-in language on your website MUST include exact words from the Use-Case you selected. (For example, if you select Customer Care as your use-case, your opt-in message will need to explicitly state that the recipient is consenting to receive customer care use cases.)
     • MESSAGE FREQUENCY varies disclosure
     • MESSAGE & DATA RATES may apply
     • Reply HELP for help
     • Reply STOP to opt out
     • LINK to PRIVACY POLICY
     • LINK to TERMS & CONDITIONS
   • Sample Opt-in Message: By submitting this form and signing up for texts, you consent to receive {USE CASE} text messages (LIST USE CASES in parenthesis) from {COMPANY NAME} at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy policy {LINK} and Term & Conditions {LINK}
3. Your website MUST have a privacy policy explicitly stating that you do not share texting opt-in information.
   • Make sure you have a privacy policy specific to SMS data sharing.
   • The most important aspect of the Privacy Policy is that it must clearly describe how consumer data will be used and shared, and how consumers can contact the message sender. It should include language clearly stating that data will not be shared AND instructions on how to opt out of future communications.
     • Example: Text message opt-in data and consent are not shared with any third parties (including subsidiaries and affiliates). If you wish to be removed from receiving future communications, text STOP to opt out.
4. Your website MUST also have SMS Terms & Conditions.
   • Continue reading for specific information about creating this page on your website.

TERMS & CONDITIONS TEMPLATE
Use the following template as a starting point for creating your SMS Terms & Conditions. You will need to provide a direct link to this in your campaign details. This is a template for your SMS Terms & Conditions, not your entire website's terms and conditions. It covers only the minimum requirements and may not include everything required for your organization..


{COMPANY NAME} SMS Terms & Conditions

1. Brand Name {COMPANY NAME}
2. Program Description: {WRITE A BRIEF DESCRIPTION OF THE USE-CASE MESSAGES RECIPIENTS CAN EXPECT TO RECEIVE WHEN THEY OPT IN.}
   • Important Note: Before drafting your Program Description, you will need to consider the Use-Case for the messages you will be sending. Click HERE to see your Use-Case options.
3. Frequency: Message frequency will vary.
4. Cost: As always, message and data rates may apply for any messages exchanged with this number. If you have any questions about your text or data plan, contact your phone provider.
5. Interruption: Carriers are not liable for delayed or undelivered messages.
6. Opt-out: You can cancel SMS service at any time. Just reply STOP. Once you reply STOP to us, we will send a message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
7. Help: If you are experiencing issues with the messaging program you can reply with the word HELP for more assistance, or you can get help directly at {SUPPORT EMAIL}.
8. Privacy: If you have any questions regarding privacy, please read our privacy policy here. {DIRECT LINK TO PRIVACY POLICY}
   
   
   {BRACKETS INDICATE INFORMATION THAT MUST BE FILLED IN BY YOU, SPECIFIC TO YOUR ORGANIZATION.}

Example: You agree to receive informational messages (LIST USE CASES in parenthesis) from {COMPANY NAME}. Message frequency will vary. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can cancel SMS service at any time. Just reply STOP. Once you reply STOP to us, we will send a message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program you can reply with the word HELP for more assistance, or you can get help directly at {SUPPORT EMAIL}. If you have any questions regarding privacy, please read our privacy policy here. {DIRECT LINK TO PRIVACY POLICY}