This article outlines all of the error codes you may receive when vetting. In some cases, the same campaign may receive several rejection codes, so you can get the most comprehensive feedback to bring your campaign into compliance.
Code 1100: Brand Inconsistencies: No website URL or attachment was found in the campaign submission.
Action to Resolve: The brand needs an online presence. Provide their online presence in the Brand Details.
Code 1101: Brand Inconsistencies: No website or domain was found with the website URL.
Action to Resolve: Confirm the brand website URL provided leads to the direct page.
Code 2100: Invalid Call to Action: No form of opt-in whatsoever was found in the description or message flow.
Action to Resolve: Either the CTA is inaccurate and doesn't explain where the customers opt in to the campaign (website, verbal, written, etc.), or the opt-in is on the website, but there is no phone number field to add the phone number.
Code 2101: Invalid Call to Action: This was determined to be a promotional campaign, but there was no mention of a written opt-in.
Action to Resolve: Marketing/promotional content requires prior express written consent. Update the campaign with a valid opt-in collection method.
Code 2102: Invalid Call to Action: This was determined to be an informational campaign, but no explicit means of opt-in was given.
Action to Resolve: Informational messaging requires express consent from the consumer. The consumer needs to agree to receive texts for a specific informational purpose. Update the campaign with a valid opt-in collection method.
Code 2103: Invalid Call to Action: Got a "certificate verify failed" error for the opt-in URL.
Action to Resolve: Ensure the opt-in URL provided leads to the direct opt-in form.
Code 2104: Invalid Call to Action: No website or domain was found with the given opt-in URL.
Action to Resolve: Ensure the opt-in URL provided leads to the direct opt-in form.
Code 2105: Invalid Call to Action: This campaign has verbal opt-in, but does not contain an explicit script of what the company says.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures: brand name, types of messages being sent, message frequency disclosure, "message and data rates may apply" disclosure, HELP information, STOP information, and a link to the privacy policy and terms and conditions.
Code 2106: Invalid Call to Action: The script for verbal opt-in must contain instructions on how to reach the privacy policy.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include a link to the privacy policy and terms and conditions.
Code 2108: Invalid Call to Action: The verbal opt-in script does not contain the brand name.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the brand name.
Code 2109: Invalid Call to Action: The verbal opt-in script has no information about the type of messages being sent. Examples include but are not limited to: Marketing, MFA, reminders, etc.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the types of messages being sent.
Code 2110: Invalid Call to Action: The verbal opt-in script contains no disclosure about the frequency of message delivery.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as message frequency disclosure.
Code 2111: Invalid Call to Action: The verbal opt-in script has no disclosure that message and data rates will apply to messages sent.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as the "message and data rates may apply" disclosure.
Code 2112: Invalid Call to Action: The verbal opt-in script has no information detailing how a customer can stop receiving messages.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such as STOP information.
Code 2113: Invalid Call to Action: The brand name could not be found in the opt-in form.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as the brand name.
Code 2114: Invalid Call to Action: The opt-in form should mention the types of messages a customer can expect to receive.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as the types of messages being sent.
Code 2115: Invalid Call to Action: The opt-in form must mention message frequency.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as message frequency disclosure.
Code 2116: Invalid Call to Action: The opt-in form has no disclosure that message and data rates will apply to messages sent.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as the "message and data rates may apply" disclosure.
Code 2117: Invalid Call to Action: The opt-in form must include information on how a customer can receive help.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as HELP information.
Code 2118: Invalid Call to Action: The opt-in form must include information on how a customer can opt out.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures, such as STOP information.
Code 2119: Invalid Call to Action: There is no HELP message available in the verbal opt-in script.
Action to Resolve: If the brand utilizes a verbal opt-in collection, the verbal script read to consumers at the time of opt-in collection must be provided in the campaign. It must include all of the necessary disclosures, such a HELP information.
Code 2120: Invalid Call to Action: No opt-in URL was found in the campaign submission.
Action to Resolve: If the opt-in is collected online, the direct URL to opt in must be provided. If the online opt-in is obscured behind a log-in or application, you can provide a screenshot and explain that the opt-in screenshot is attached.
Code 2121: Invalid Call to Action: The opt-in form must provide instructions on how to find the privacy policy.
Action to Resolve: Ensure the opt-in form includes all of the necessary disclosures and links to the privacy policy and terms and conditions.
Code 3100: Invalid Campaign Description/Attributes: The campaign was detected as having relations to high-risk financial services in the description or message flow, which is prohibited.
Action to Resolve: Do NOT resubmit. High-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected.
Code 3101: Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow and description, and also featured high-risk financial loans on the website, which is prohibited.
Action to Resolve: Do NOT resubmit. Lead generation, affiliate marketing, and high-risk financial services are not allowed over 10DLC, and campaigns related to this content will be rejected.
Code 3102: Invalid Campaign Description/Attributes: This campaign was detected to involve affiliate marketing in the message flow or description.
Action to Resolve: Do NOT resubmit. Lead generation and affiliate marketing are not allowed over 10DLC, and campaigns related to this content will be rejected.
Code 3105: Invalid Campaign Description/Attributes: Not all required fields populated.
Action to Resolve: Please re-create the campaign, making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns.
Code 3106: Invalid Campaign Description/Attributes: Either a phone number or link was found in the sample messages, but the associated embedding field was not set to true.
Action to Resolve: Please re-create the campaign, making sure to select the correct campaign and content attributes under campaign and content attributes. Currently, these fields are not editable in existing campaigns.
Code 4100: Disallowed Content Detected: Sample message contents violate SHAFT-C requirements.
Action to Resolve: Do NOT resubmit. The use case is disallowed and will be rejected.
Code 5100: Missing Mandatory Message Terminology: The opt-out message must contain the brand name.
Action to Resolve: The STOP/opt-out confirmation message must contain the brand name and confirmation that they will receive no further messages.
Code 5101: Missing Mandatory Message Terminology: No valid opt-out keywords are listed. Valid opt-out keywords are: STOP, END, UNSUBSCRIBE, and CANCEL.
Action to Resolve: Please let all opt-out keywords be supported. At minimum, STOP must be supported.
Code 5102: Missing Mandatory Message Terminology: The opt-out message must contain a confirmation that no more messages will be sent.
Action to Resolve: The STOP/opt-out confirmation message must contain the brand name and confirmation that they will receive no further messages.
Code 5103: Missing Mandatory Message Terminology: HELP is not listed as a help keyword.
Action to Resolve: Please let all opt-out keywords be supported. At a minimum, HELP must be supported.
Code 5104: Missing Mandatory Message Terminology: The opt-in message must contain the brand's name.
Action to Resolve: The Opt-in confirmation message must include the brand name.
Code 5105: Missing Mandatory Message Terminology: The opt-in message must contain disclosures on message frequency.
Action to Resolve: The Opt-in confirmation message must include the message frequency disclosure.
Code 5106: Missing Mandatory Message Terminology: The opt-in message must contain disclosure mentioning data rates may apply.
Action to Resolve: The Opt-in confirmation message must include the "message and data rates may apply" disclosure.
Code 5107: Missing Mandatory Message Terminology: Opt-in message does not contain HELP keyword.
Action to Resolve: The Opt-in confirmation message must include HELP information.
Code 5108: The opt-in message must contain the provided opt-out keywords.
Action to Resolve: The Opt-in confirmation message must include a keyword to opt out.
Code 6100: Invalid Brand Info: Sole proprietors are not yet supported.
Action to Resolve: Bandwidth does not support Sole Proprietor use cases at this time. Please reach out to your Bandwidth Support Team with any questions.
Code 6101: A campaign was previously processed with the same description, company name, website, message flow, and sample messages, but with a different campaign ID. Duplicate campaigns: {duplicate_campaigns}
Action to Resolve: Identical campaigns without differentiation are disallowed and viewed as snowshoeing. If you need more than 49 numbers, please submit a Number Pool request. If your need differs, please open an appeal ticket with the use case for identical campaigns.
Code 7100: Invalid Privacy Policy: No privacy policy URL was found in the campaign submission.
Action to Resolve: Please provide the link to the privacy policy in the Privacy Policy Link field.
Code 7101: Invalid Privacy Policy: No website or domain was found with the given privacy policy URL.
Action to Resolve: Please confirm the link to the Privacy Policy leads to the direct page.
Code 7102: Invalid Privacy Policy: The link or attachment used to analyze the privacy policy does not appear to show an actual privacy policy.
Action to Resolve: Please ensure the link provided directs to the brand's Privacy Policy.
Code 7103: Invalid Privacy Policy: The privacy policy does not mention that mobile opt-in will not be shared, and appears to allow for the sharing of data with other companies.
Action to Resolve: Update the Privacy Policy to make it clear that text messaging opt-in is not shared with any third parties.
Code 8100: Invalid Sample Messages: At least one sample message must contain opt-out language.
Action to Resolve: Update at least one of the sample messages to include opt-out language (Reply STOP to stop).
Code 8101: Invalid Sample Messages: All sample messages must contain the brand name.
Action to Resolve: Ensure each sample message includes the Brand name.
Code 8102: Invalid Sample Messages: A sample message must be provided for each use case and sub-use case.
Action to Resolve: Ensure each use case selected in the Use Case Selection is represented in at least one of the sample messages (i.e., if you have a Mixed Use Case with Account Notifications, Customer Care, and Marketing, you will need a sample message for each of the three use cases).