This article is urgent, applies to you, and requires immediate action.
Please read this article in its entirety. Failure to do so will result in loss of SMS texting functionality.
Definitions used in this article:
10DLC (10-Digit Long Code) number – This is any local long code number. (717-123-4567)
Toll-Free number – A number that typically starts with 800, 833, 844, 855, 866, 877, and 888.
Campaign Registry - The Independent Reputation Authority used by mobile carriers The Campaign Registry Intro
Brand – The company or entity sending SMS/MMS messages.
Campaign – The use case of your messaging. The campaign defines the type of content you will be sending.
As of December 1st, 2024, all SMS/MMS messaging will be blocked by mobile carriers if they are not fully compliant with 10DLC regulations. This is being enforced by the mobile carriers themselves and not Intulse. We want you to know that we share your frustration with these new regulations and have done everything we can to make this process as easy as possible. We have built tools and have written a comprehensive guide to help you.
Fully compliant means that you have a registered BRAND and CAMPAIGN on file, and your numbers are tied to that brand and campaign.
Immediately. Brand approval is quick, but campaign registration can take a couple of weeks to be fully approved. The deadline is December 1, 2024. If you are not compliant before December 1st, 2024, your SMS/MMS messages will be blocked by the mobile carriers.
You have 3 options.
Option 1 - Make sure you have a Brand and Campaign registered. Once your Brand and Campaign are approved, you can then “tie” specific numbers you own to that campaign.
Option 2 - Use a Toll-Free number for your business texting. As of today, Toll-Free numbers are not subject to 10DLC regulations and have very high throughput limitations. As of now, Toll-Free numbers only need to be “verified.” Once verified, you can send messages from these numbers without having to register a brand or campaign. Verifying a Toll-Free number is free.
Option 3 – Do nothing. Your texts will be blocked by all carriers on December 1.
We have created a thorough guide and have made tools available to you in the Intulse Account Center. The guide and tools should provide everything that is needed to get your numbers fully compliant. The guide can be found on our support site here: 10DLC Registration
As always, our support team will be available for any questions you may have during this process. That said, we will not be able register your brand and campaign for you. You must follow the guide above in its entirety to ensure that your brand and campaign are registered successfully.
This is an industry wide mandate. All other carriers as well as Intulse competitors are also required to do this. Local Number messaging will be blocked on December 1, 2024, or sooner if you do not have a brand & campaign registered. As of today, the only way to avoid 10DLC is to use a verified Toll-Free number for texting. If you want to avoid 10DLC altogether, you can simply purchase a new Toll-Free number in the Account Center.